MANCHESTER, NH – Bedford Counseling Associates (BCA), an affiliated group practice of The Mental Health Center of Greater Manchester, recently launched a new website and a revised logo, which were designed and developed by Graphic Details of Portsmouth. BCA, which provides short term counseling and medication services, implemented a new marketing strategy in response to the growing demand for its behavioral healthcare services. BCA has been a staple in the community for more than 25 years, but in the past, its programs were promoted as part of the system of care that is provided by The Mental Health Center of Greater Manchester.
MHCGM Marketing and Development Director, Sandra Seney, said “The re-designed marketing approach for Bedford Counseling Associates will help us to better align its core services with our target market. Although the practice is flourishing, it was time to give BCA its own identity, so that we could be more responsive to current marketing trends in promoting the programs and services that we offer for children, adults and seniors.” Seney added, “The new mobile-responsive website was an important step for our group practice, since our target market increasingly uses mobile phones and tablets to access the internet. The accessibility of the site will allow others to gather the information that they may need, while in the privacy of their home.”
The new site; www.bedfordcounseling.org is specifically dedicated to the programs and services offered at BCA, which focus on restoring health and improving quality of life. Bedford Counseling Associates is conveniently located at 1228 Elm Street in downtown Manchester.
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